Our Story

   

We are Andrew and Lisa Beach who are proud owners of Son of a Beach Beef.  Andrew is the 5th generation farmer of the Beach family in Monroe, WI.  While in college Andrew received a Masters of Education and began his career as a teacher and football coach.  Coaching took him to New York, Switzerland, Minnesota, Illinois, and then back home to Wisconsin.  It was then that he decided to pursue his dream of taking over the family farm from his father Paul in 2014. 

In 2015, he married a city slicker from Monroe named Lisa and quickly introduced her to the farming lifestyle.  While maintaining the family tradition and values of the farm Andrew and Lisa started a direct beef business to supplement the farm income during the low commodity grain prices in late 2018.  This allowed the farm to diversify even more and add another stream of income to help achieve sustainability.  

In 2019, Lisa started selling at the Fitchburg Farmers Market to promote and achieve additional beef sales.  Lisa (who also has a degree in Art Education) began teaching children art classes in the community.  She has also just recently added a line of whipped tallow balm which she makes from the suet of our beef animals.   

In 2023, we were lucky and appreciative to be selected to have a stand at the infamous Dane County Farmers Market.  From there, we have now grown our partnerships with four different restaurants in the Monroe/Madison area that serve our beef.

 Our farm believes and practices values such as sustainability (run and owned by family members), regenerative agriculture (No-Till and Cover Crops), and animal husbandry (BQA certified).  The Beach Family Farm grows and harvests all of their own feed for our Heritage Breed Hogs (Berkshire/Duroc/Wattle) and Commercial Angus Beef Cattle.

     Beach Family Farm has the reputation in the area for producing great tasting beef and pork and multiple Grand Champions in performance carcass cattle.  The entire family plays a role in the farming process and is proud of the final product that we offer and deliver to your doorstep.